Where we are & where we need to be
What will fit?
People running Web sites and services are all spending 50 hours a week just keeping the thing working and putting out fires. And while they're desperate for a glimpse of who their users are and what they're doing, they certainly don't have the time or budget to make that go. That's why so many rely on something thrust on them by IT, or wobbly open source tools designed by engineers for engineers.
Research as an event
It should be a way of life, not an expensive once-a-year project. So how do you cultivate that?