Journal

Gary Vaynerchuk responds… to everyone

Gary Vaynerchuk, one of the most passionate social marketing guys I will probably ever meet, explains his strategy in dealing with the signal to noise ratio in blogs, email, IM, twitter, and in general communication from the community at large.

So Gary Vaynerchuk basically made a formal request for reader questions yesterday and I decided, being the fan I am, to ask a question myself.  My question was as follows:

Nick Finck Says:
April 30th, 2008 at 2:36 am

Interaction has become so easy, to powerful, so awesome… but also so overwhelming.

As someone who blogs on three sites, has 5 email addresses, IM on 4 networks, twitters and has accounts on a handful of social networking websites… my question to you is: how do we separate the good communication from the noise?

To clarify, what I mean by good communication is communication that is of value. As businesses, we want to hear what our customers are saying (feedback good or bad, tips, suggestions, appreciation, etc), but the message is often overrun by chatter and useless communication that serves no real purpose (spam, blatant plugging of some product, abuse of communication tools, forced viral marketing, product placement in blog posts, etc, etc).

If that question would take to long to answer, no worries.. how about this one: What wine should I drink tonight?

Thanks,
- Nick

...well, the next day I get an email.  Gary decided to respond to my question… here’s the video post entitled How to cut through the Noise? Thanks Gary, you rock!

Posted on Apr 30 at 11:39 PM | Be the first to comment!